BiliBili Monetization: How to Earn Money as a BiliBili Creator in 2026

Introduction

The BiliBili app is not only a platform for watching videos and livestreams. It has developed into a creator ecosystem where eligible creators can potentially generate income through advertising, livestreaming, fan support, e-commerce, brand collaborations, paid courses, and other creator services.

For anyone interested in the creator economy, online income, video monetization, affiliate marketing, influencer marketing, and digital business, BiliBili can be an interesting platform to explore.

BiliBili reported that approximately 3.1 million UP creators earned income through the platform in 2024. The company also reported year-over-year growth in the number of creators earning through brand collaborations and video/live commerce. (Bilibili)

However, making money on BiliBili isn't simply about uploading videos and waiting for payments. The most successful approach is to build an audience and combine several monetization methods.

In this guide, we'll explain how BiliBili monetization works, the different ways creators can earn money, and how beginners can build a monetization strategy.

What Is BiliBili Monetization?

BiliBili monetization refers to the different ways creators can turn their content, audience, skills, and influence into income on or through the BiliBili ecosystem.

Depending on your account, content, location, eligibility, and current platform rules, monetization opportunities can include:

• Advertising revenue

• Creator incentive programs

• Brand sponsorships

• BiliBili Huahuo commercial collaborations

• Live-streaming income

• Virtual gifts

• Fan support

• E-commerce

• Affiliate-style product commissions

• Paid courses

• Digital products and creator services

BiliBili itself describes a diversified creator-commercialization ecosystem that includes advertising, livestreaming, commerce, paid courses, fan support and other services. (Bilibili)

How Does BiliBili Monetization Work?

A simple way to understand the process is:

Create Content → Build Audience → Increase Engagement → Qualify for Monetization → Monetize Audience → Diversify Income

For example:

A technology creator publishes smartphone tutorials.

The videos attract viewers.

The creator builds followers and engagement.

Eventually, the creator can explore:

Advertising + Brand Deals + Affiliate Commerce + Livestreaming + Digital Products

This is much more sustainable than depending on one source of income.

1. BiliBili Advertising Revenue

One of the most recognizable forms of video monetization is advertising.

BiliBili has an advertising-sharing program for eligible original creators. Its official documentation describes the program as providing support payments associated with platform advertising displayed in eligible videos. (Bilibili)

According to BiliBili's published advertising-sharing guidance, eligibility has included participation in the creator incentive program, recent original uploads, and minimum recent video-play requirements. Because platform requirements can change, creators should verify the current requirements inside Creator Center before applying. (Bilibili)

How it works

The basic concept is:

Original Video → Eligible Advertising → Viewer Exposure → Creator Revenue

However, don't assume that every 1,000 views produces a fixed amount of money.

Your actual earnings can vary based on:

• Advertising demand

• Audience

• Content category

• Ad impressions

• Video performance

• Eligibility

• Platform rules

Important SEO note

If you're writing about high RPM keywords, remember that RPM terminology commonly comes from advertising analytics such as Google AdSense and other advertising platforms.

BiliBili does not guarantee a fixed RPM for a particular keyword.

Therefore, keywords such as online business, software, finance, AI tools, and digital marketing can have strong commercial intent, but you should not claim that they automatically produce a specific BiliBili RPM.

2. BiliBili Creator Incentive Programs

Creator incentive programs can provide another potential income source for eligible creators.

BiliBili has periodically updated its creator incentive rules and programs. Recent official creator guidance indicates that eligibility and incentive calculations can depend on a creator's existing platform income and the type of content being published. (Bilibili)

This means creators shouldn't build their entire business around incentive payments.

Instead, treat creator incentives as one component of a broader monetization strategy.

3. Make Money With BiliBili Live Streaming

Live streaming is one of the major BiliBili monetization opportunities.

Creators can livestream:

• Gaming

• Technology

• Education

• Music

• Entertainment

• Tutorials

• Q&A sessions

• Product demonstrations

• Commentary

• Lifestyle content

Viewers can support eligible streamers through platform features such as gifts and other paid interaction mechanisms.

BiliBili has reported livestreaming as an important income channel for creators and lists livestream gifts and related services among its monetization methods. (Bilibili)

Why live streaming can be powerful

Recorded videos give you:

Views

Live streaming can provide:

Views + Community + Real-Time Interaction + Fan Support + Commerce

A creator who develops a loyal live audience may have opportunities to monetize beyond ordinary video advertising.

4. Fan Support and Charging

Another BiliBili monetization method is fan support.

BiliBili's Charging Plan allows viewers to financially support creators they enjoy. The platform describes it as an online tipping/support feature and also provides options for creators to offer fan benefits such as exclusive updates and activities. (Bilibili)

This method works particularly well when you have a loyal community.

For example, a creator could say:

"If you find my tutorials useful, you can support the channel through BiliBili's available fan-support features."

The key is to provide genuine value before asking for financial support.

5. Brand Sponsorships Through Huahuo

For many established creators, brand sponsorships can become one of the most valuable monetization methods.

BiliBili's Huahuo platform connects creators and brands for commercial collaborations.

Possible sponsorship formats can include:

• Sponsored videos

• Product integrations

• Sponsored livestreams

• Dynamic posts

• Other branded content

BiliBili describes Huahuo as its official commercial content platform for connecting UP creators with brands. (Bilibili)

Example

Suppose you have a technology channel.

A software company might be interested in reaching your audience.

You could create:

"5 AI Tools That Can Improve Your Productivity"

A relevant software company could potentially sponsor the content.

This is where influencer marketing becomes an important business model.

6. BiliBili E-Commerce and Product Commissions

One of the most interesting areas of BiliBili monetization is e-commerce.

BiliBili's official commerce tools allow eligible creators to add products to videos, posts, and livestreams and earn commissions when qualifying sales occur. Recent official guidance describes the platform's "悬赏带货" service as an official e-commerce monetization product. (Bilibili)

Supported commerce ecosystems have included platforms such as:

• Taobao

• JD

• BiliBili's own commerce offerings

• Pinduoduo

Availability can depend on account eligibility and current platform rules. (Bilibili)

Example

A creator produces:

"Best Budget Microphones for YouTubers and BiliBili Creators"

The creator can potentially recommend relevant products and earn commissions from qualifying purchases.

This is essentially a combination of:

Content Marketing + Affiliate Marketing + E-Commerce

7. Affiliate Marketing With BiliBili Content

Affiliate marketing is particularly useful for creators who make:

• Product reviews

• Software tutorials

• Technology videos

• Beauty content

• Gaming videos

• Finance education

• Business content

• Shopping guides

The process is simple:

Create useful content → Recommend relevant product → Viewer clicks → Qualifying purchase → Commission

For example:

Video

"Best AI Writing Tools for Small Businesses"

Potential commercial categories include:

• AI software

• SaaS subscriptions

• Productivity tools

• Website builders

• Marketing software

These categories often have strong advertiser and commercial interest.

But always disclose commercial relationships and follow both BiliBili's rules and applicable advertising laws.

8. Sell Online Courses

If you have specialized knowledge, you can turn your expertise into an online course business.

Potential topics include:

• Graphic design

• Video editing

• Programming

• AI

• Digital marketing

• SEO

• Photography

• Business

• E-commerce

• Language learning

• Music production

BiliBili has supported paid educational content through its Classroom ecosystem. Its creator monetization guidance lists paid courses as one of the available ways for creators to generate income. (Bilibili)

Example Funnel

Free BiliBili Tutorial

↓

Build Trust

↓

Advanced Tutorial

↓

Paid Course

↓

Additional Digital Products

This can be significantly more valuable than relying exclusively on advertising.

9. Sell Digital Products

Creators don't necessarily need to sell physical products.

You can create digital products such as:

• E-books

• PDF guides

• Templates

• Presets

• Design resources

• Spreadsheet templates

• Notion templates

• Video editing assets

• Prompt packs

• Educational materials

For example, an AI creator could publish:

"10 Free AI Tools for Beginners"

and later offer:

"Ultimate AI Productivity Prompt Pack"

This creates another potential income stream.

10. Build a Consulting or Freelance Business

Your BiliBili content can also function as a lead-generation channel.

Suppose you're a:

• Graphic designer

• Web developer

• SEO consultant

• Video editor

• Digital marketer

• Business consultant

You can create educational content that demonstrates your expertise.

For example:

Video:
"How to Optimize a Website for Google"

A viewer who needs professional SEO services may discover your content and eventually become a client.

Your monetization funnel becomes:

BiliBili Content → Authority → Website → Lead → Client → Revenue

This can potentially produce more revenue per customer than advertising.

11. Choose a Profitable BiliBili Niche

If your objective is BiliBili monetization, niche selection matters.

Here are some potentially attractive commercial categories:

However, commercial potential doesn't guarantee BiliBili earnings.

The best niche is usually the intersection of:

Audience Demand + Your Expertise + Content Demand + Monetization Opportunities

High-Value Keywords for BiliBili Monetization

If you're publishing this article on your own website, target keywords that combine BiliBili + monetization + commercial intent.

Primary Keywords

• BiliBili monetization

• BiliBili monetization program

• how to monetize BiliBili

• BiliBili creator monetization

• BiliBili earning

• BiliBili creator income

• make money on BiliBili

High-Commercial-Intent Keywords

• BiliBili advertising revenue

• BiliBili affiliate marketing

• BiliBili influencer marketing

• BiliBili e-commerce

• BiliBili live streaming income

• BiliBili brand sponsorship

• BiliBili video monetization

• BiliBili creator program

• BiliBili online income

• BiliBili business opportunities

Related High-RPM SEO Topics

For your website's broader content strategy, you can also target:

• online business

• passive income

• digital marketing

• affiliate marketing

• SaaS

• AI tools

• financial technology

• e-commerce

• online courses

• digital products

• business software

• creator economy

• influencer marketing

• social media marketing

Important: These are high-commercial-intent topics, not guaranteed "high RPM" keywords on BiliBili itself.

How to Create a BiliBili Monetization Strategy

Instead of trying to monetize everything immediately, use a step-by-step approach.

Stage 1: Build Your Audience

Focus on:

• Original content

• Consistency

• Strong titles

• Good thumbnails

• Audience retention

• Comments

• Shares

• Community building

Don't obsess over money during the first stage.

Stage 2: Identify Your Best Content

Look at your analytics.

Find out:

• Which videos receive the most views?

• Which videos attract followers?

• Which topics generate comments?

• Which videos have strong watch time?

• Which topics have commercial potential?

Then create more content around your winners.

Stage 3: Add Monetization

Once your audience develops, explore the monetization options available to your account.

For example:

Advertising

↓

Fan Support

↓

Livestreaming

↓

Commerce

↓

Brand Deals

↓

Courses/Products

Not every creator will use every method.

The Best BiliBili Monetization Strategy for Beginners

If you're starting from zero, I recommend this model:

Month 1

Create 10–20 original videos.

Focus on finding your niche.

Month 2

Identify your best-performing topics.

Create more videos around those topics.

Start building a recognizable creator brand.

Month 3

Experiment with:

• Livestreaming

• Product recommendations

• Fan support

• Commercial opportunities

After You Build an Audience

Add:

• Brand sponsorships

• Affiliate marketing

• E-commerce

• Courses

• Digital products

• Consulting

The goal is to gradually move from platform-dependent income toward a diversified creator business.

How Much Can You Earn From BiliBili?

There is no guaranteed BiliBili income amount.

Two creators with the same number of views can earn very different amounts.

For example:

Creator A

100,000 entertainment views

Creator B

100,000 software tutorial views

Their commercial value may be completely different because advertisers and buyers value audiences differently.

Revenue can depend on:

• Audience location

• Content category

• Engagement

• Advertising demand

• Monetization program

• Sponsorships

• Product sales

• Commission rates

• Livestream activity

• Fan support

Therefore, avoid websites or videos promising:

"BiliBili pays exactly $X for every 1,000 views."

There is no universal guaranteed rate.

BiliBili Monetization vs YouTube Monetization

The better platform depends on your target audience, location, niche and business model.

For some creators, publishing on both BiliBili and YouTube can provide greater diversification.

Common BiliBili Monetization Mistakes

1. Reposting Other People's Videos

Build your business around original content.

2. Focusing Only on Views

A smaller but highly engaged audience can sometimes be more commercially valuable.

3. Choosing a Niche Only Because It Is Popular

Choose a niche where you can consistently create useful content.

4. Ignoring Commercial Intent

If you're building a business, consider how your audience could eventually become customers.

5. Depending on Advertising Alone

Advertising should ideally be only one part of your income strategy.

6. Promoting Irrelevant Products

Only recommend products that genuinely fit your audience.

7. Ignoring Platform Rules

BiliBili frequently updates its products and monetization programs. Always check the current Creator Center rules before making decisions about eligibility or expected income.

A Simple BiliBili Income Formula

Think about your creator business like this:

Audience

Trust

Useful Content

Commercial Intent

=

Monetization Opportunity

Then diversify:

Advertising + Sponsorships + Commerce + Fan Support + Livestreaming + Digital Products

This is a much stronger strategy than simply chasing viral videos.

Frequently Asked Questions

Does BiliBili pay creators?

Yes. BiliBili provides multiple creator monetization mechanisms, although eligibility and available programs vary. Its reported creator income channels include advertising, livestreaming, commerce, paid courses, fan support and other services. (Bilibili)

How do I monetize my BiliBili account?

First build an eligible creator account and publish original content. Then check your Creator Center for monetization options available to your account, such as advertising, commerce, livestreaming, fan support or commercial collaboration.

Can I make money from BiliBili without millions of views?

Potentially, yes. Sponsorships, commerce, fan support, courses and services don't necessarily require millions of views. Audience relevance and engagement can be more important than raw views.

Is affiliate marketing available on BiliBili?

BiliBili offers commerce tools through which eligible creators can add qualifying products and receive sales commissions. Its official 2026 guidance describes "悬赏带货" as an official creator e-commerce service. (Bilibili)

Can small creators get brand deals?

Potentially. Brand opportunities depend on factors such as niche, audience quality, content quality, engagement and campaign requirements. BiliBili's Huahuo platform is designed to connect brands and creators. (Bilibili)

Is BiliBili good for online income?

It can be, particularly when you use BiliBili as part of a broader creator business rather than relying exclusively on advertising.

Final Thoughts

BiliBili monetization is not just about getting paid for video views.

The platform offers creators a broader ecosystem that can include:

Advertising

Livestreaming

Fan Support

Brand Sponsorships

E-Commerce

Affiliate-Style Commerce

Paid Courses

Digital Products

Professional Services

BiliBili's own creator materials demonstrate this increasingly diversified approach to creator monetization. In 2024, BiliBili reported around 3.1 million creators earning income, while the number of creators earning through Huahuo brand collaborations and video/live commerce also increased year over year. (Bilibili)

The most important lesson is simple:

Don't build your BiliBili business around views alone. Build an audience, develop trust, and create multiple ways to monetize that audience.

If you choose the right niche, consistently publish valuable original content, understand your audience, and gradually add different revenue streams, BiliBili can become a useful part of a long-term creator economy and online business strategy.

SEO Information

SEO Title:
BiliBili Monetization: How to Make Money as a BiliBili Creator in 2026

Meta Description:
Learn how BiliBili monetization works in 2026. Discover advertising, live streaming, affiliate marketing, e-commerce, sponsorships, fan support, courses and other ways creators can earn money.

Focus Keyword:
BiliBili monetization

Secondary Keywords:

• how to monetize BiliBili

• BiliBili creator monetization

• BiliBili earning

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• BiliBili affiliate marketing

• BiliBili e-commerce

• BiliBili live streaming income

• BiliBili brand sponsorship

• make money on BiliBili

Recommended URL:
/bilibili-monetization/

Suggested Category:
Make Money Online / Social Media / Creator Economy

How to Create a BiliBili Account: Step-by-Step Guide for Beginners

Creating a BiliBili account is the first step if you want to enjoy more features on the platform. With an account, you can interact with videos, follow creators, save content, post comments, and use additional platform features. If you want to become a content creator, an account is also necessary for uploading videos and accessing creator-related tools. BiliBili's terms state that an account can be created using a phone number, email address, or supported third-party accounts, depending on the service and available registration options.

In this guide, you'll learn how to create a BiliBili account step by step, whether you're using the mobile app or website.

What Is a BiliBili Account?

A BiliBili account is your personal profile on the platform. Once registered, you can access features that may not be available to unregistered users.

Depending on the BiliBili service you use, an account can allow you to:

• Follow your favorite creators

• Save videos and favorites

• Post comments

• Participate in community features

• Access sign-in-required content

• Manage your viewing history

• Upload videos

• Build a creator profile

• Access creator tools and analytics

The international BiliBili site also provides a Create an Account option from its sign-in interface. (BiliBili)

What Do You Need to Create a BiliBili Account?

Before starting, make sure you have access to one of the registration methods currently offered by the version of BiliBili you are using.

You may need:

• A mobile phone number, or

• An email address

• Access to receive a verification code

• A secure password, if requested

• Basic account information

BiliBili's international terms say users may create accounts with a phone number, email address, or supported third-party accounts such as Google, Facebook, or Apple. However, the exact options shown can vary by service, region, and app version.

Step 1: Choose the Right BiliBili Platform

Before creating your account, understand that BiliBili has different services.

BiliBili International

The international version is designed for users outside mainland China and offers an English-language experience in supported areas.

You can visit:

BiliBili International

BiliBili Main Platform

The main BiliBili platform has a broader community ecosystem and is primarily Chinese-language.

The registration requirements and available features may differ between these services. Therefore, check which platform best matches your goal before signing up. BiliBili's own terms and services also note that available features and requirements can vary across its platforms and services.

Step 2: Download the BiliBili App or Open the Website

You can create your account through the BiliBili app or website, depending on the service available in your region.

If you prefer using a smartphone:

1. Download the official BiliBili app.

2. Open the application.

3. Tap Log In or Sign Up.

4. Look for the option to create a new account.

On the international site, the sign-in screen currently includes an option to create an account. (BiliBili)

Important: Use official BiliBili apps and websites when registering. BiliBili's terms state that official methods are the legitimate ways to register, log in, download clients, and use its services.

Step 3: Select Your Registration Method

You may see one or more registration options, such as:

Register With a Phone Number

Enter your mobile number, including the correct country code if requested.

For example:

Pakistan: +92
United States: +1
United Kingdom: +44

Use a number that you personally control and can access for verification and future account recovery.

Register With an Email Address

If email registration is available, enter an active email address that you regularly use.

BiliBili's international terms specifically list both phone numbers and email addresses as possible account registration methods.

Register With a Third-Party Account

Depending on the service and current options, you may also see supported third-party sign-in methods, such as:

• Google

• Apple

• Facebook

Always select the option actually available on the official registration screen.

Step 4: Enter Your Information

Next, enter the information requested during registration.

This may include:

• Phone number or email

• Verification code

• Password

• Username or nickname

• Other required profile information

Make sure your details are correct. BiliBili's terms require users to provide authentic, correct, and complete registration information.

Step 5: Complete the Verification Process

BiliBili may send a verification code to your phone number or email address.

The process usually works like this:

Enter your phone number or email → Receive a verification code → Enter the code → Continue registration

Do not share your verification code with anyone.

If you don't receive the code:

• Check that your phone number is correct.

• Confirm the country code.

• Check your email spam folder.

• Wait a few minutes before requesting another code.

• Make sure your network connection is working.

• Try the official BiliBili support channels if the problem continues.

BiliBili provides account and login support through its customer-service system. (Bilibili)

Step 6: Create a Secure Password

If BiliBili asks you to create a password, use a strong and unique password.

A good password should include a combination of:

• Uppercase letters

• Lowercase letters

• Numbers

• Symbols, when allowed

Avoid passwords such as:

123456

password123

yourname123

Also, don't reuse the same password across multiple important accounts.

BiliBili's terms tell users to keep account credentials secure and confidential.

Step 7: Choose Your BiliBili Username

Your username represents you on the platform.

Try to choose something:

• Easy to remember

• Relevant to your content or brand

• Professional, if you're creating content for business

• Unique

For example, if your niche is technology:

TechWithNaeem

SmartTechGuide

FutureAITools

If you plan to become a creator, using a consistent name across your social media accounts can help with branding.

Step 8: Complete Your Profile

After creating your account, visit your profile and complete the available information.

You may want to add:

• Profile picture

• Username

• Bio

• Content interests

• Social links, where permitted

For example, a creator bio could say:

Technology enthusiast sharing AI tools, digital marketing tips, online business ideas, and useful tutorials.

A complete profile can make your account look more professional.

How to Create a BiliBili Creator Account

One common question is:

Do I Need a Separate Creator Account on BiliBili?

In general, you start with a regular BiliBili account and then use the platform's creator and upload features to publish content.

BiliBili's official services require registered accounts for activities such as uploading and distributing content through the platform's account-based features. (Bilibili)

After creating your account:

1. Log in to your account.

2. Open the creator or upload section.

3. Complete any information required for uploading.

4. Follow the current platform requirements.

5. Upload your first original video.

BiliBili also provides creator tools such as Upload Video, My Videos, Data Analysis, and interaction management on its international service. (BiliBili)

Can International Users Create a BiliBili Account?

Yes, BiliBili provides international-facing services, but registration options and available features can vary depending on the service and your location.

Recent reporting in August 2026 also indicated changes intended to make international creator access easier, including reports that the relaunched international app could allow registration and uploading with an email address or phone number rather than the identity-verification barriers described in older guides. Because this is a recent change reported by third-party sources rather than fully detailed in the official documentation I found, check the registration screen for the exact requirements currently shown to you. (Bilibili Help)

Do You Need ID Verification to Create a BiliBili Account?

This can depend on the BiliBili service you use and the features you want to access.

Basic account registration and later identity verification are not necessarily the same process.

For example, BiliBili's official identity-verification rules describe additional real-name verification requirements for certain official account certification processes. Those rules should not automatically be interpreted as requirements for every ordinary account registration. (Bilibili)

The safest approach is simple: create the account through the official registration flow and follow only the requirements presented for your account and region.

Common Problems When Creating a BiliBili Account

1. Verification Code Not Received

Double-check your:

• Phone number

• Country code

• Email address

• Internet connection

Also check spam or junk folders if you registered with email.

2. Phone Number Already Registered

You may already have an account associated with that number.

Try the Log In or Account Recovery option instead of creating another account.

3. Unable to Complete Registration

Try:

• Updating the app

• Using the official website

• Switching between Wi-Fi and mobile data

• Checking whether the service is available in your region

• Contacting official BiliBili customer support

BiliBili's customer-service center includes account-related help categories such as account settings, login recovery, appeals, account security, and identity verification. (Bilibili)

4. Account Is Restricted

Make sure you follow BiliBili's terms and community rules.

Avoid:

• Fake registration information

• Automated account creation

• Buying accounts

• Sharing your account credentials

• Using unofficial registration methods

BiliBili's terms emphasize using official methods and keeping account access secure.

What Should You Do After Creating Your BiliBili Account?

After successfully registering, you can start setting up your account.

If You're a Viewer

You can:

• Search for creators

• Follow channels

• Save favorite videos

• Join discussions

• Explore different categories

If You're a Content Creator

You can begin building your creator strategy.

Start with:

Step 1: Choose a niche
Step 2: Create a professional profile
Step 3: Research your target audience
Step 4: Create original content
Step 5: Upload consistently
Step 6: Study your analytics
Step 7: Build an engaged audience
Step 8: Explore eligible monetization options

This connects directly with the next stage of the BiliBili journey: learning how creators can potentially earn through advertising, live streaming, fan support, commerce, sponsorships, and other available monetization programs.

Tips for Keeping Your BiliBili Account Safe

After creating your account:

Use a Strong Password

Choose a password you don't use elsewhere.

Keep Your Recovery Information Updated

Use a phone number or email account that you will continue to control.

Never Share Verification Codes

Official services should not require you to give another person your one-time verification code.

Don't Buy BiliBili Accounts

Create your own account through official registration.

Watch for Fake Websites

Always confirm that you are using an official BiliBili service before entering your login information.

BiliBili's official terms warn users to use its officially provided methods and to protect account and password security.

Frequently Asked Questions

Is it free to create a BiliBili account?

Creating an account is generally presented as part of accessing BiliBili's services, although some content and premium features may have separate conditions or charges. Check the current terms for the specific service you use. (BiliBili)

Can I create a BiliBili account with my email?

BiliBili's international terms list email addresses as one possible account creation method. The exact registration options available can depend on the BiliBili service and region.

Can I use BiliBili without an account?

Yes, some content can be accessed without registering, but an account is required for access to certain functions and interactive features.

Can I upload videos after creating a BiliBili account?

Registered accounts are used for uploading and sharing content. Any additional verification or eligibility requirements can vary by service, account, and location, so follow the current requirements shown in the upload flow. (Bilibili)

Is BiliBili available outside China?

BiliBili has international-facing services, but available content, features, registration options, and licensing can vary by region. (BiliBili)

Final Thoughts

Creating a BiliBili account is a straightforward first step toward joining one of the world's major video and creator communities.

The basic process is:

Choose the official BiliBili service → Open the app or website → Select Create Account → Choose an available registration method → Verify your phone or email → Complete your profile → Start exploring or creating content.

If your goal is to become a creator, creating the account is only the beginning. The next step is to publish original content, build an audience, and explore the monetization options for which your account becomes eligible.

How to Make Money on BiliBili App: Complete Guide to BiliBili Monetization

Introduction

The BiliBili app has grown from a video-sharing platform into a large creator ecosystem where users can watch videos, follow creators, participate in live streams, discover educational content, play games, and interact with online communities.

For creators, BiliBili can also become a potential source of online income. The platform provides several monetization opportunities, including advertising, live streaming, virtual gifts, brand collaborations, commerce, paid content, fan support, and creator incentive programs.

According to BiliBili's investor materials, approximately 3.1 million content creators received income through BiliBili in 2024, while creator income from advertising and value-added services increased 21% year over year. (Bilibili)

But how exactly does BiliBili monetization work, and how can a new creator start making money?

Let's explore everything step by step.

What Is the BiliBili App?

BiliBili, often called B站 (B Zhàn) by Chinese users, is a video and entertainment platform particularly popular among younger audiences.

Creators can publish different types of content, including:

• Entertainment videos

• Gaming content

• Technology tutorials

• Educational videos

• Anime and animation

• Music

• Lifestyle content

• Reviews

• Tutorials

• Commentary

• Live streams

• Short-form videos

BiliBili's official creator platform describes the ecosystem as supporting categories such as lifestyle, gaming, fashion, technology, knowledge and music. (Bilibili)

This wide range of categories creates opportunities for creators with different skills.

Can You Make Money on BiliBili?

Yes, creators can make money on BiliBili, but there isn't one universal payment rate for every creator.

Your potential income depends on factors such as:

• Number of views

• Audience engagement

• Content quality

• Niche

• Advertiser demand

• Live-streaming activity

• Brand partnerships

• Product sales

• Fan support

• Eligibility for specific monetization programs

BiliBili officially lists multiple creator monetization channels, including advertising, live broadcasting, value-added services, commerce and creator incentive programs. (Bilibili)

Therefore, rather than relying on one income source, successful creators can build a multiple-income-stream business around their content.

1. Make Money Through BiliBili Advertising

One of the most attractive monetization methods is video advertising.

BiliBili has an advertising revenue-sharing program for eligible original creators. The platform can display advertisements around eligible content, allowing creators to receive financial support associated with advertising.

BiliBili's official advertising-sharing guide explains that eligible creators can activate the advertising-sharing feature through the creator center. (Bilibili)

Why advertising matters

Advertising can turn your existing audience into a potential source of recurring revenue.

For example:

10,000 views → advertising opportunity

100,000 views → larger advertising opportunity

1,000,000 views → potentially much larger commercial value

However, views do not equal a guaranteed amount of money. Advertising rates can vary considerably.

This is why you should focus on building an audience rather than chasing a specific number of views.

2. Join the BiliBili Creator Incentive Program

BiliBili also provides creator incentive mechanisms designed to encourage original content.

Creator incentive programs can provide additional earnings to eligible creators based on platform rules and content performance.

The important point is that original content matters.

BiliBili's published creator incentive rules specify requirements around original videos, columns and audio content, and certain commercial or copyrighted content may not qualify. (Bilibili)

Before applying, always check the latest requirements inside your BiliBili Creator Center because eligibility rules can change.

3. Make Money From BiliBili Live Streaming

Another major BiliBili monetization strategy is live streaming.

You can livestream:

• Gaming

• Tutorials

• Q&A sessions

• Music

• Entertainment

• Product demonstrations

• Technology

• Educational content

• Lifestyle content

Viewers can support creators through virtual gifts and other paid interaction features.

BiliBili's official live-streaming materials describe monetization through virtual gifts, paid highlighted comments, subscriptions such as the platform's "Grand Voyage" system, and commercial partnerships. (Bilibili Live)

Example

Imagine you have 20,000 loyal followers.

Even if only a small percentage watches your livestream regularly, highly engaged fans can create a more valuable audience than millions of passive views.

That's why audience engagement is often more important than follower count alone.

4. Earn Money Through Fan Support

BiliBili also provides mechanisms that allow fans to financially support creators.

One example is Charge, where viewers can make paid contributions to creators.

This works particularly well for creators who have built a strong community.

For example, you could provide:

• Exclusive videos

• Behind-the-scenes content

• Special livestreams

• Tutorials

• Community interaction

• Early access

BiliBili lists fan charging among its creator monetization options. (Bilibili)

5. Brand Sponsorships and Influencer Marketing

If you're looking for high-income creator opportunities, brand partnerships can become particularly important.

Businesses are willing to pay creators to promote products or services when the creator has a relevant audience.

Potential sponsors can include companies in:

• Technology

• Gaming

• Software

• Finance

• Education

• Fashion

• Beauty

• Consumer electronics

• E-commerce

• Travel

BiliBili's Sparkle platform is designed to facilitate collaborations between creators and brands. BiliBili reported a 33% year-over-year increase in the number of creators earning through Sparkle in 2024. (Bilibili)

High-value principle

Don't simply ask:

"How many followers do I have?"

Instead ask:

"What type of audience do I have?"

A creator with 50,000 followers interested in business software may have more commercial value to certain advertisers than a creator with 500,000 general entertainment followers.

6. Affiliate Marketing on BiliBili

Affiliate marketing is another potential online income strategy.

The basic concept is simple:

1. Find a product or service.

2. Create useful content about it.

3. Recommend it to your audience.

4. Send interested viewers to the appropriate purchasing page.

5. Earn a commission when qualifying purchases occur.

For example, a technology creator could make videos about:

"Best Budget Laptops for Students"

or

"5 AI Tools That Can Save You Hours Every Week"

The creator could potentially monetize relevant commercial recommendations through available commerce programs.

BiliBili officially supports commerce-related monetization, including video and live commerce. Its 2024 reporting showed a 68% year-over-year increase in the number of creators earning through video and live commerce. (Bilibili)

7. Sell Your Own Products

You don't have to rely entirely on platform advertising.

One of the strongest creator economy strategies is using BiliBili to promote your own business.

You could sell:

• Physical products

• E-books

• Online courses

• Templates

• Digital downloads

• Software

• Merchandise

• Consulting services

• Design services

• Memberships

For example, suppose you create Photoshop tutorials.

Instead of earning only from video advertising, you could eventually sell:

Free YouTube/BiliBili tutorial → audience → premium course → digital products → consulting

This creates multiple potential revenue streams.

8. Sell Online Courses

If you have specialized knowledge, educational content can become a powerful monetization strategy.

BiliBili supports paid educational content through BiliBili Classroom.

Possible course topics include:

• Graphic design

• Video editing

• Programming

• AI tools

• Digital marketing

• Photography

• Business

• Language learning

• Animation

• Music production

BiliBili's creator monetization materials specifically identify paid courses as one of the available commercialization channels. (Bilibili)

9. Use BiliBili for E-Commerce

Video commerce combines content creation with product sales.

Instead of creating a traditional advertisement, you create useful content that naturally introduces a product.

For example:

Technology channel

Video:
"Best Wireless Microphones for Content Creators"

Beauty channel

Video:
"5 Skincare Products I Tested This Month"

Gaming channel

Video:
"Best Gaming Accessories Under $50"

This approach can combine:

Content + Audience + Product + Commerce = Monetization

BiliBili reports that it provides creator support for video and live commerce, including partnerships with external e-commerce platforms. (Bilibili)

10. Create Content in High-Value Niches

If your primary goal is online income, choosing a commercially valuable niche can make a major difference.

Here are some niches worth considering:

Important: High-RPM keywords don't automatically produce high RPM on BiliBili. RPM depends on the platform, audience, geography, advertiser demand, content type and monetization product. Don't treat Google AdSense RPM figures as BiliBili payment rates.

High-RPM Keywords to Target in Your SEO Strategy

If you're publishing this topic on your own blog, you can target commercial-intent keywords around BiliBili and creator income.

Primary Keywords

• BiliBili app

• BiliBili monetization

• how to make money on BiliBili

• make money on BiliBili

• BiliBili creator

• BiliBili earning

• BiliBili monetization program

Commercial Keywords

• online income

• passive income

• creator monetization

• video monetization

• influencer marketing

• affiliate marketing

• digital marketing

• e-commerce

• online business

• make money online

• digital products

• online courses

• content marketing

• brand sponsorships

• social media marketing

High-Commercial-Intent Long-Tail Keywords

• how to make money online with BiliBili

• how much money can you make on BiliBili

• BiliBili creator monetization

• BiliBili advertising revenue

• BiliBili affiliate marketing

• BiliBili live streaming income

• BiliBili influencer marketing

• BiliBili video monetization

• best niches for BiliBili creators

• how to become a BiliBili creator

• BiliBili creator income

• BiliBili earning methods

How to Start Making Money on BiliBili

If you're starting from zero, don't immediately focus on monetization.

Build your foundation first.

Step 1: Choose a Profitable Niche

Pick a subject you understand and can consistently create content about.

Good examples include:

AI + Technology

Personal Finance

Gaming

Education

Business

Software Tutorials

Digital Marketing

Step 2: Create Your BiliBili Account

Download the official BiliBili app or access the platform through its official website.

Complete your creator profile and familiarize yourself with the Creator Center.

BiliBili's global creator center provides creator tools and services, including video uploading, AI translation features and monetization-related services. (Bilibili)

Step 3: Publish Original Content

Avoid building your channel around copied videos.

Instead, create:

• Original tutorials

• Commentary

• Educational videos

• Reviews

• Tutorials

• Entertainment

• Livestreams

Original content gives you a stronger foundation for long-term monetization.

Step 4: Optimize Your Titles

Your title should make people curious while clearly communicating the benefit.

Instead of:

"My New Video"

Try:

"7 AI Tools That Can Save You 10 Hours Every Week"

Instead of:

"Laptop Review"

Try:

"Best Budget Laptop for Online Business in 2026?"

The second examples target stronger search intent and commercial intent.

Step 5: Build an Email List

This is an advanced but powerful strategy.

Don't depend entirely on a social platform.

You can potentially move your audience into your own ecosystem using legitimate methods such as:

BiliBili → Website → Email Newsletter → Product/Service

This gives you greater control over your audience and creates additional opportunities for:

• Affiliate marketing

• Digital products

• Online courses

• Consulting

• Software

• Sponsorships

Step 6: Add Multiple Revenue Streams

The biggest mistake new creators make is depending on one monetization method.

A better strategy is:

Advertising

Affiliate Marketing

Brand Sponsorships

Live Streaming

Digital Products

Online Courses

E-Commerce

This is known as diversifying your creator income.

How Much Money Can You Make on BiliBili?

There is no single answer.

A creator might make little or nothing initially, while an established creator with significant audience engagement and several monetization channels can generate substantial income.

Your earnings can depend on:

Views × Audience Quality × Engagement × Monetization Method × Advertiser Demand

For example, 100,000 views from a highly commercial technology audience could have a very different economic value from 100,000 views on general entertainment content.

And sponsorships, commerce, subscriptions and products can sometimes become more important than platform advertising itself.

BiliBili's own reporting illustrates the importance of diversified monetization: in 2024, about 3.1 million creators earned income through the platform's various channels. (Bilibili)

BiliBili vs YouTube for Making Money

The best choice depends on where your target audience lives and what type of content you create.

For some creators, using multiple platforms can be more effective than choosing only one.

BiliBili Monetization Strategy for Beginners

Here's a simple 90-day plan.

Days 1–30: Build

Focus on:

• Creating your profile

• Choosing your niche

• Publishing consistently

• Testing different titles

• Learning your audience

• Improving thumbnails

• Studying analytics

Days 31–60: Grow

Start experimenting with:

• Longer videos

• Short-form content

• Livestreams

• Community engagement

• Collaborations

• Search-focused topics

Days 61–90: Monetize

Explore the monetization options available to your account, such as:

• Advertising

• Creator incentives

• Fan support

• Live streaming

• Brand partnerships

• Commerce

• Courses

• Products

BiliBili's official creator resources emphasize multiple monetization channels rather than a single income source. (Bilibili)

Common Mistakes BiliBili Creators Should Avoid

1. Copying Other Creators

Copied content can create copyright and monetization problems.

2. Chasing Only Views

A large number of views doesn't necessarily mean large revenue.

3. Choosing a Niche Without Commercial Potential

If your objective is business income, consider both audience demand and monetization opportunities.

4. Ignoring Audience Engagement

Comments, shares, returning viewers and community participation can be valuable indicators of audience quality.

5. Depending on One Revenue Source

Build multiple income streams.

6. Ignoring Platform Rules

BiliBili's monetization requirements and policies can change, so always check the current Creator Center requirements before making financial decisions.

Frequently Asked Questions

Is BiliBili free to use?

BiliBili offers free content and also provides paid services and premium features. (Bilibili)

Can foreigners make money on BiliBili?

Potentially, depending on the creator programs, account eligibility, location, payment requirements and applicable platform rules. International creators should check the current eligibility requirements for their account.

Does BiliBili pay creators?

Yes. BiliBili provides multiple creator monetization mechanisms, including advertising, live broadcasting, fan support, commerce, courses and creator incentive programs. (Bilibili)

How many followers do I need to make money on BiliBili?

There isn't one universal follower number that guarantees income. Different monetization programs have different requirements.

Can I make passive income with BiliBili?

BiliBili content can potentially generate income after publication, but it shouldn't be considered guaranteed passive income. Content may continue generating views and revenue opportunities, but ongoing creation and audience management are usually necessary.

Is BiliBili better than YouTube?

Neither is automatically better. Your choice should depend on your target audience, content niche, location and monetization strategy.

Final Thoughts

The BiliBili app is more than a video-sharing platform. For creators who build an engaged audience, it can become part of a broader online business and content monetization strategy.

The smartest approach isn't to depend exclusively on advertising.

Instead, think of your BiliBili channel as the top of a business funnel:

Create valuable content → Build an audience → Develop trust → Generate traffic → Monetize through advertising, sponsorships, affiliate marketing, commerce, courses and digital products.

If you consistently publish original content and focus on a valuable niche, BiliBili can become an interesting platform for building a creator business.

And remember: there is no guaranteed income figure. Your results depend on your content, audience, eligibility, monetization channels and ability to turn attention into commercial value

BiliBili app, BiliBili monetization, BiliBili creator, BiliBili earning, BiliBili advertising, BiliBili live streaming, affiliate marketing, influencer marketing, online income, creator economy

You’ll learn how to combine a space background with planets, add shadow and light, enhance the color, and more.

Resources

• Planet texture
• Background

Step 1

Create a new 2000×1200 px document in Photoshop and fill it with black. Open the background image and drag it into the black canvas using the Move Tool (V).

Step 2

This selected detail will distract the final effect so it should be removed.

To do it, use the Lasso Tool (L) to select a part on the right and set the radius to 30 px :

Press Ctrl+J to duplicate the selected area. Move it to the left where the indicated detail located and flip it horizontally (Edit > Transform > Flip Horizontal).

Step 3

Click the second icon at the bottom of the Layers panel to add a mask to this layer. Use a soft black brush to remove the hard edges and blend this part with the existing background.

Step 4

This part looks darker than the existing background. To correct it, go to Layer > New Adjustment Layer > Curves and increase the lightness. Set this layer as Clipping Mask.

Step 5

Make a Hue/Saturation adjustment layer and reduce the Saturation value to -84 :

Step 6

Use a Color Balance adjustment layer to change the background’s color:

Step 7

Open the planet texture. You can see how to use this texture to make a planet in the following tutorial:
Create a Sci-Fi Landscape Scene with Photoshop.

Drag the planet into our main canvas using the Move Tool. Use the Free Transform Tool (Ctrl+T) to stretch the planet a lot and place it in the bottom left.

Step 8

To add some glow to this planet, double-click this layer, choose Outer Glow and Inner Glow. Set the color of glow to #fcfcfc .

Step 9

Hit Ctrl+G to make a group of this planet. Change this group’s mode to Normal 100% and create a Hue/Saturation adjustment layer within the group. Name this group “planet 1”.

Step 10

Make a new layer, use a soft brush with the color #000205 to paint the shadow of the planet. Leave the bright side on the front of the planet.

Step 11

Create a Color Balance adjustment layer and change the Midtones settings:

Step 12

Add more planets to the main file. Duplicate and scale them in different sizes. Place the biggest in the top right and small others around, in the background and foreground. Remember to set these planet layers above the planet 1 group.

Step 13

Create a group of these planet layers and use a Curves adjustment layer to darken them.

On this layer mask, use a soft black brush to erase the bright part of the planets( which towards the light – see the planet 1 for reference) and leave the dark effect visible on their hidden areas.

Step 14

Use another Curves adjustment layer to bring more light to the planets. Paint on the shadow areas of the planets so they won’t be affected by this adjustment layer.

Step 15

Add a Hue/Saturation adjustment layer to desaturate the planets. Bring the Saturation value down to -80 :

Step 16

Use a Color Balance adjustment layer to match the planets’ color with the background.

Step 17

To add more light to the planet on the top right, create a new layer above the planets group. Use a soft brush with the color #f1f3f9 to paint on the bottom of the indicated planet.

Step 18

Add a new layer and activate the Gradient Tool (G ). Use Radial Gradient with default colors (black and white) and change this layer mode to Soft Light 100 %. This step is to change the focus of the canvas to the middle area.

Step 19

It’s time to add the light. Create a new layer on top of the layers and use a soft brush with the color #f7c590 to paint on the middle and the small planet on the top left. Change this layer mode to Hard Light 100% and use a layer mask to clean the effect on the top and bottom of the big planets.

Step 20

Make another layer and use the same brush to paint some yellow light around the middle.

Step 21

Make a Curves adjustment layer on top of the layers to change the light color of the whole scene a bit.

Step 22

Add another Curves adjustment layer with the same purpose.

Step 23

Use a Color Balance adjustment layer and adjust all the values of Midtones, Shadows and Highlights.

Step 24

Add a Selective Color and work on Yellows , Greens and Cyans settings:

Step 25

Use a Vibrance adjustment layer to enhance the final effect.

And We’re Done!

I hope that you enjoyed this tutorial.