BiliBili Monetization: How to Earn Money as a BiliBili Creator in 2026

BiliBili Monetization: How to Earn Money as a BiliBili Creator in 2026

Introduction

The BiliBili app is not only a platform for watching videos and livestreams. It has developed into a creator ecosystem where eligible creators can potentially generate income through advertising, livestreaming, fan support, e-commerce, brand collaborations, paid courses, and other creator services.

For anyone interested in the creator economy, online income, video monetization, affiliate marketing, influencer marketing, and digital business, BiliBili can be an interesting platform to explore.

BiliBili reported that approximately 3.1 million UP creators earned income through the platform in 2024. The company also reported year-over-year growth in the number of creators earning through brand collaborations and video/live commerce. (Bilibili)

However, making money on BiliBili isn't simply about uploading videos and waiting for payments. The most successful approach is to build an audience and combine several monetization methods.

In this guide, we'll explain how BiliBili monetization works, the different ways creators can earn money, and how beginners can build a monetization strategy.

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What Is BiliBili Monetization?

BiliBili monetization refers to the different ways creators can turn their content, audience, skills, and influence into income on or through the BiliBili ecosystem.

Depending on your account, content, location, eligibility, and current platform rules, monetization opportunities can include:

• Advertising revenue

• Creator incentive programs

• Brand sponsorships

• BiliBili Huahuo commercial collaborations

• Live-streaming income

• Virtual gifts

• Fan support

• E-commerce

• Affiliate-style product commissions

• Paid courses

• Digital products and creator services

BiliBili itself describes a diversified creator-commercialization ecosystem that includes advertising, livestreaming, commerce, paid courses, fan support and other services. (Bilibili)

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How Does BiliBili Monetization Work?

A simple way to understand the process is:

Create Content → Build Audience → Increase Engagement → Qualify for Monetization → Monetize Audience → Diversify Income

For example:

A technology creator publishes smartphone tutorials.

The videos attract viewers.

The creator builds followers and engagement.

Eventually, the creator can explore:

Advertising + Brand Deals + Affiliate Commerce + Livestreaming + Digital Products

This is much more sustainable than depending on one source of income.

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1. BiliBili Advertising Revenue

One of the most recognizable forms of video monetization is advertising.

BiliBili has an advertising-sharing program for eligible original creators. Its official documentation describes the program as providing support payments associated with platform advertising displayed in eligible videos. (Bilibili)

According to BiliBili's published advertising-sharing guidance, eligibility has included participation in the creator incentive program, recent original uploads, and minimum recent video-play requirements. Because platform requirements can change, creators should verify the current requirements inside Creator Center before applying. (Bilibili)

How it works

The basic concept is:

Original Video → Eligible Advertising → Viewer Exposure → Creator Revenue

However, don't assume that every 1,000 views produces a fixed amount of money.

Your actual earnings can vary based on:

• Advertising demand

• Audience

• Content category

• Ad impressions

• Video performance

• Eligibility

• Platform rules

Important SEO note

If you're writing about high RPM keywords, remember that RPM terminology commonly comes from advertising analytics such as Google AdSense and other advertising platforms.

BiliBili does not guarantee a fixed RPM for a particular keyword.

Therefore, keywords such as online business, software, finance, AI tools, and digital marketing can have strong commercial intent, but you should not claim that they automatically produce a specific BiliBili RPM.

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2. BiliBili Creator Incentive Programs

Creator incentive programs can provide another potential income source for eligible creators.

BiliBili has periodically updated its creator incentive rules and programs. Recent official creator guidance indicates that eligibility and incentive calculations can depend on a creator's existing platform income and the type of content being published. (Bilibili)

This means creators shouldn't build their entire business around incentive payments.

Instead, treat creator incentives as one component of a broader monetization strategy.

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3. Make Money With BiliBili Live Streaming

Live streaming is one of the major BiliBili monetization opportunities.

Creators can livestream:

• Gaming

• Technology

• Education

• Music

• Entertainment

• Tutorials

• Q&A sessions

• Product demonstrations

• Commentary

• Lifestyle content

Viewers can support eligible streamers through platform features such as gifts and other paid interaction mechanisms.

BiliBili has reported livestreaming as an important income channel for creators and lists livestream gifts and related services among its monetization methods. (Bilibili)

Why live streaming can be powerful

Recorded videos give you:

Views

Live streaming can provide:

Views + Community + Real-Time Interaction + Fan Support + Commerce

A creator who develops a loyal live audience may have opportunities to monetize beyond ordinary video advertising.

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4. Fan Support and Charging

Another BiliBili monetization method is fan support.

BiliBili's Charging Plan allows viewers to financially support creators they enjoy. The platform describes it as an online tipping/support feature and also provides options for creators to offer fan benefits such as exclusive updates and activities. (Bilibili)

This method works particularly well when you have a loyal community.

For example, a creator could say:

"If you find my tutorials useful, you can support the channel through BiliBili's available fan-support features."

The key is to provide genuine value before asking for financial support.

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5. Brand Sponsorships Through Huahuo

For many established creators, brand sponsorships can become one of the most valuable monetization methods.

BiliBili's Huahuo platform connects creators and brands for commercial collaborations.

Possible sponsorship formats can include:

• Sponsored videos

• Product integrations

• Sponsored livestreams

• Dynamic posts

• Other branded content

BiliBili describes Huahuo as its official commercial content platform for connecting UP creators with brands. (Bilibili)

Example

Suppose you have a technology channel.

A software company might be interested in reaching your audience.

You could create:

"5 AI Tools That Can Improve Your Productivity"

A relevant software company could potentially sponsor the content.

This is where influencer marketing becomes an important business model.

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6. BiliBili E-Commerce and Product Commissions

One of the most interesting areas of BiliBili monetization is e-commerce.

BiliBili's official commerce tools allow eligible creators to add products to videos, posts, and livestreams and earn commissions when qualifying sales occur. Recent official guidance describes the platform's "悬赏带货" service as an official e-commerce monetization product. (Bilibili)

Supported commerce ecosystems have included platforms such as:

• Taobao

• JD

• BiliBili's own commerce offerings

• Pinduoduo

Availability can depend on account eligibility and current platform rules. (Bilibili)

Example

A creator produces:

"Best Budget Microphones for YouTubers and BiliBili Creators"

The creator can potentially recommend relevant products and earn commissions from qualifying purchases.

This is essentially a combination of:

Content Marketing + Affiliate Marketing + E-Commerce

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7. Affiliate Marketing With BiliBili Content

Affiliate marketing is particularly useful for creators who make:

• Product reviews

• Software tutorials

• Technology videos

• Beauty content

• Gaming videos

• Finance education

• Business content

• Shopping guides

The process is simple:

Create useful content → Recommend relevant product → Viewer clicks → Qualifying purchase → Commission

For example:

Video

"Best AI Writing Tools for Small Businesses"

Potential commercial categories include:

• AI software

• SaaS subscriptions

• Productivity tools

• Website builders

• Marketing software

These categories often have strong advertiser and commercial interest.

But always disclose commercial relationships and follow both BiliBili's rules and applicable advertising laws.

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8. Sell Online Courses

If you have specialized knowledge, you can turn your expertise into an online course business.

Potential topics include:

• Graphic design

• Video editing

• Programming

• AI

• Digital marketing

• SEO

• Photography

• Business

• E-commerce

• Language learning

• Music production

BiliBili has supported paid educational content through its Classroom ecosystem. Its creator monetization guidance lists paid courses as one of the available ways for creators to generate income. (Bilibili)

Example Funnel

Free BiliBili Tutorial

↓

Build Trust

↓

Advanced Tutorial

↓

Paid Course

↓

Additional Digital Products

This can be significantly more valuable than relying exclusively on advertising.

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9. Sell Digital Products

Creators don't necessarily need to sell physical products.

You can create digital products such as:

• E-books

• PDF guides

• Templates

• Presets

• Design resources

• Spreadsheet templates

• Notion templates

• Video editing assets

• Prompt packs

• Educational materials

For example, an AI creator could publish:

"10 Free AI Tools for Beginners"

and later offer:

"Ultimate AI Productivity Prompt Pack"

This creates another potential income stream.

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10. Build a Consulting or Freelance Business

Your BiliBili content can also function as a lead-generation channel.

Suppose you're a:

• Graphic designer

• Web developer

• SEO consultant

• Video editor

• Digital marketer

• Business consultant

You can create educational content that demonstrates your expertise.

For example:

Video:
"How to Optimize a Website for Google"

A viewer who needs professional SEO services may discover your content and eventually become a client.

Your monetization funnel becomes:

BiliBili Content → Authority → Website → Lead → Client → Revenue

This can potentially produce more revenue per customer than advertising.

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11. Choose a Profitable BiliBili Niche

If your objective is BiliBili monetization, niche selection matters.

Here are some potentially attractive commercial categories:

Niche	Commercial Potential
Personal Finance	Very High
Business	Very High
AI & Software	Very High
Digital Marketing	Very High
E-Commerce	High
Technology	High
Education	High
Career Development	High
Real Estate	High
Gaming	Medium–High
Lifestyle	Medium
Entertainment	Variable

However, commercial potential doesn't guarantee BiliBili earnings.

The best niche is usually the intersection of:

Audience Demand + Your Expertise + Content Demand + Monetization Opportunities

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High-Value Keywords for BiliBili Monetization

If you're publishing this article on your own website, target keywords that combine BiliBili + monetization + commercial intent.

Primary Keywords

• BiliBili monetization

• BiliBili monetization program

• how to monetize BiliBili

• BiliBili creator monetization

• BiliBili earning

• BiliBili creator income

• make money on BiliBili

High-Commercial-Intent Keywords

• BiliBili advertising revenue

• BiliBili affiliate marketing

• BiliBili influencer marketing

• BiliBili e-commerce

• BiliBili live streaming income

• BiliBili brand sponsorship

• BiliBili video monetization

• BiliBili creator program

• BiliBili online income

• BiliBili business opportunities

Related High-RPM SEO Topics

For your website's broader content strategy, you can also target:

• online business

• passive income

• digital marketing

• affiliate marketing

• SaaS

• AI tools

• financial technology

• e-commerce

• online courses

• digital products

• business software

• creator economy

• influencer marketing

• social media marketing

Important: These are high-commercial-intent topics, not guaranteed "high RPM" keywords on BiliBili itself.

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How to Create a BiliBili Monetization Strategy

Instead of trying to monetize everything immediately, use a step-by-step approach.

Stage 1: Build Your Audience

Focus on:

• Original content

• Consistency

• Strong titles

• Good thumbnails

• Audience retention

• Comments

• Shares

• Community building

Don't obsess over money during the first stage.

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Stage 2: Identify Your Best Content

Look at your analytics.

Find out:

• Which videos receive the most views?

• Which videos attract followers?

• Which topics generate comments?

• Which videos have strong watch time?

• Which topics have commercial potential?

Then create more content around your winners.

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Stage 3: Add Monetization

Once your audience develops, explore the monetization options available to your account.

For example:

Advertising

↓

Fan Support

↓

Livestreaming

↓

Commerce

↓

Brand Deals

↓

Courses/Products

Not every creator will use every method.

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The Best BiliBili Monetization Strategy for Beginners

If you're starting from zero, I recommend this model:

Month 1

Create 10–20 original videos.

Focus on finding your niche.

Month 2

Identify your best-performing topics.

Create more videos around those topics.

Start building a recognizable creator brand.

Month 3

Experiment with:

• Livestreaming

• Product recommendations

• Fan support

• Commercial opportunities

After You Build an Audience

Add:

• Brand sponsorships

• Affiliate marketing

• E-commerce

• Courses

• Digital products

• Consulting

The goal is to gradually move from platform-dependent income toward a diversified creator business.

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How Much Can You Earn From BiliBili?

There is no guaranteed BiliBili income amount.

Two creators with the same number of views can earn very different amounts.

For example:

Creator A

100,000 entertainment views

Creator B

100,000 software tutorial views

Their commercial value may be completely different because advertisers and buyers value audiences differently.

Revenue can depend on:

• Audience location

• Content category

• Engagement

• Advertising demand

• Monetization program

• Sponsorships

• Product sales

• Commission rates

• Livestream activity

• Fan support

Therefore, avoid websites or videos promising:

"BiliBili pays exactly $X for every 1,000 views."

There is no universal guaranteed rate.

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BiliBili Monetization vs YouTube Monetization

Monetization Method	BiliBili	YouTube
Video advertising	✅	✅
Livestreaming	✅	✅
Fan support	✅	✅
Brand sponsorships	✅	✅
E-commerce	✅	✅
Affiliate marketing	Possible through supported commerce	✅
Paid education	✅	Possible
Digital products	Possible	Possible
Creator incentives	Available programs	Available programs

The better platform depends on your target audience, location, niche and business model.

For some creators, publishing on both BiliBili and YouTube can provide greater diversification.

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Common BiliBili Monetization Mistakes

1. Reposting Other People's Videos

Build your business around original content.

2. Focusing Only on Views

A smaller but highly engaged audience can sometimes be more commercially valuable.

3. Choosing a Niche Only Because It Is Popular

Choose a niche where you can consistently create useful content.

4. Ignoring Commercial Intent

If you're building a business, consider how your audience could eventually become customers.

5. Depending on Advertising Alone

Advertising should ideally be only one part of your income strategy.

6. Promoting Irrelevant Products

Only recommend products that genuinely fit your audience.

7. Ignoring Platform Rules

BiliBili frequently updates its products and monetization programs. Always check the current Creator Center rules before making decisions about eligibility or expected income.

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A Simple BiliBili Income Formula

Think about your creator business like this:

Audience

Trust

Useful Content

Commercial Intent

=

Monetization Opportunity

Then diversify:

Advertising + Sponsorships + Commerce + Fan Support + Livestreaming + Digital Products

This is a much stronger strategy than simply chasing viral videos.

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Frequently Asked Questions

Does BiliBili pay creators?

Yes. BiliBili provides multiple creator monetization mechanisms, although eligibility and available programs vary. Its reported creator income channels include advertising, livestreaming, commerce, paid courses, fan support and other services. (Bilibili)

How do I monetize my BiliBili account?

First build an eligible creator account and publish original content. Then check your Creator Center for monetization options available to your account, such as advertising, commerce, livestreaming, fan support or commercial collaboration.

Can I make money from BiliBili without millions of views?

Potentially, yes. Sponsorships, commerce, fan support, courses and services don't necessarily require millions of views. Audience relevance and engagement can be more important than raw views.

Is affiliate marketing available on BiliBili?

BiliBili offers commerce tools through which eligible creators can add qualifying products and receive sales commissions. Its official 2026 guidance describes "悬赏带货" as an official creator e-commerce service. (Bilibili)

Can small creators get brand deals?

Potentially. Brand opportunities depend on factors such as niche, audience quality, content quality, engagement and campaign requirements. BiliBili's Huahuo platform is designed to connect brands and creators. (Bilibili)

Is BiliBili good for online income?

It can be, particularly when you use BiliBili as part of a broader creator business rather than relying exclusively on advertising.

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Final Thoughts

BiliBili monetization is not just about getting paid for video views.

The platform offers creators a broader ecosystem that can include:

Advertising

Livestreaming

Fan Support

Brand Sponsorships

E-Commerce

Affiliate-Style Commerce

Paid Courses

Digital Products

Professional Services

BiliBili's own creator materials demonstrate this increasingly diversified approach to creator monetization. In 2024, BiliBili reported around 3.1 million creators earning income, while the number of creators earning through Huahuo brand collaborations and video/live commerce also increased year over year. (Bilibili)

The most important lesson is simple:

Don't build your BiliBili business around views alone. Build an audience, develop trust, and create multiple ways to monetize that audience.

If you choose the right niche, consistently publish valuable original content, understand your audience, and gradually add different revenue streams, BiliBili can become a useful part of a long-term creator economy and online business strategy.

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SEO Information

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Meta Description:
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