How to Make Money on BiliBili App: Complete Guide to BiliBili Monetization

Introduction

The BiliBili app has grown from a video-sharing platform into a large creator ecosystem where users can watch videos, follow creators, participate in live streams, discover educational content, play games, and interact with online communities.

For creators, BiliBili can also become a potential source of online income. The platform provides several monetization opportunities, including advertising, live streaming, virtual gifts, brand collaborations, commerce, paid content, fan support, and creator incentive programs.

According to BiliBili's investor materials, approximately 3.1 million content creators received income through BiliBili in 2024, while creator income from advertising and value-added services increased 21% year over year. (Bilibili)

But how exactly does BiliBili monetization work, and how can a new creator start making money?

Let's explore everything step by step.

What Is the BiliBili App?

BiliBili, often called B站 (B Zhàn) by Chinese users, is a video and entertainment platform particularly popular among younger audiences.

Creators can publish different types of content, including:

Entertainment videos
Gaming content
Technology tutorials
Educational videos
Anime and animation
Music
Lifestyle content
Reviews
Tutorials
Commentary
Live streams
Short-form videos

BiliBili's official creator platform describes the ecosystem as supporting categories such as lifestyle, gaming, fashion, technology, knowledge and music. (Bilibili)

This wide range of categories creates opportunities for creators with different skills.

Can You Make Money on BiliBili?

Yes, creators can make money on BiliBili, but there isn't one universal payment rate for every creator.

Your potential income depends on factors such as:

Number of views
Audience engagement
Content quality
Niche
Advertiser demand
Live-streaming activity
Brand partnerships
Product sales
Fan support
Eligibility for specific monetization programs

BiliBili officially lists multiple creator monetization channels, including advertising, live broadcasting, value-added services, commerce and creator incentive programs. (Bilibili)

Therefore, rather than relying on one income source, successful creators can build a multiple-income-stream business around their content.

1. Make Money Through BiliBili Advertising

One of the most attractive monetization methods is video advertising.

BiliBili has an advertising revenue-sharing program for eligible original creators. The platform can display advertisements around eligible content, allowing creators to receive financial support associated with advertising.

BiliBili's official advertising-sharing guide explains that eligible creators can activate the advertising-sharing feature through the creator center. (Bilibili)

Why advertising matters

Advertising can turn your existing audience into a potential source of recurring revenue.

For example:

10,000 views → advertising opportunity

100,000 views → larger advertising opportunity

1,000,000 views → potentially much larger commercial value

However, views do not equal a guaranteed amount of money. Advertising rates can vary considerably.

This is why you should focus on building an audience rather than chasing a specific number of views.

2. Join the BiliBili Creator Incentive Program

BiliBili also provides creator incentive mechanisms designed to encourage original content.

Creator incentive programs can provide additional earnings to eligible creators based on platform rules and content performance.

The important point is that original content matters.

BiliBili's published creator incentive rules specify requirements around original videos, columns and audio content, and certain commercial or copyrighted content may not qualify. (Bilibili)

Before applying, always check the latest requirements inside your BiliBili Creator Center because eligibility rules can change.

3. Make Money From BiliBili Live Streaming

Another major BiliBili monetization strategy is live streaming.

You can livestream:

Gaming
Tutorials
Q&A sessions
Music
Entertainment
Product demonstrations
Technology
Educational content
Lifestyle content

Viewers can support creators through virtual gifts and other paid interaction features.

BiliBili's official live-streaming materials describe monetization through virtual gifts, paid highlighted comments, subscriptions such as the platform's "Grand Voyage" system, and commercial partnerships. (Bilibili Live)

Example

Imagine you have 20,000 loyal followers.

Even if only a small percentage watches your livestream regularly, highly engaged fans can create a more valuable audience than millions of passive views.

That's why audience engagement is often more important than follower count alone.

4. Earn Money Through Fan Support

BiliBili also provides mechanisms that allow fans to financially support creators.

One example is Charge, where viewers can make paid contributions to creators.

This works particularly well for creators who have built a strong community.

For example, you could provide:

Exclusive videos
Behind-the-scenes content
Special livestreams
Tutorials
Community interaction
Early access

BiliBili lists fan charging among its creator monetization options. (Bilibili)

5. Brand Sponsorships and Influencer Marketing

If you're looking for high-income creator opportunities, brand partnerships can become particularly important.

Businesses are willing to pay creators to promote products or services when the creator has a relevant audience.

Potential sponsors can include companies in:

Technology
Gaming
Software
Finance
Education
Fashion
Beauty
Consumer electronics
E-commerce
Travel

BiliBili's Sparkle platform is designed to facilitate collaborations between creators and brands. BiliBili reported a 33% year-over-year increase in the number of creators earning through Sparkle in 2024. (Bilibili)

High-value principle

Don't simply ask:

"How many followers do I have?"

Instead ask:

"What type of audience do I have?"

A creator with 50,000 followers interested in business software may have more commercial value to certain advertisers than a creator with 500,000 general entertainment followers.

6. Affiliate Marketing on BiliBili

Affiliate marketing is another potential online income strategy.

The basic concept is simple:

Find a product or service.
Create useful content about it.
Recommend it to your audience.
Send interested viewers to the appropriate purchasing page.
Earn a commission when qualifying purchases occur.

For example, a technology creator could make videos about:

"Best Budget Laptops for Students"

"5 AI Tools That Can Save You Hours Every Week"

The creator could potentially monetize relevant commercial recommendations through available commerce programs.

BiliBili officially supports commerce-related monetization, including video and live commerce. Its 2024 reporting showed a 68% year-over-year increase in the number of creators earning through video and live commerce. (Bilibili)

7. Sell Your Own Products

You don't have to rely entirely on platform advertising.

One of the strongest creator economy strategies is using BiliBili to promote your own business.

You could sell:

Physical products
E-books
Online courses
Templates
Digital downloads
Software
Merchandise
Consulting services
Design services
Memberships

For example, suppose you create Photoshop tutorials.

Instead of earning only from video advertising, you could eventually sell:

Free YouTube/BiliBili tutorial → audience → premium course → digital products → consulting

This creates multiple potential revenue streams.

8. Sell Online Courses

If you have specialized knowledge, educational content can become a powerful monetization strategy.

BiliBili supports paid educational content through BiliBili Classroom.

Possible course topics include:

Graphic design
Video editing
Programming
AI tools
Digital marketing
Photography
Business
Language learning
Animation
Music production

BiliBili's creator monetization materials specifically identify paid courses as one of the available commercialization channels. (Bilibili)

9. Use BiliBili for E-Commerce

Video commerce combines content creation with product sales.

Instead of creating a traditional advertisement, you create useful content that naturally introduces a product.

For example:

Technology channel

Video:
"Best Wireless Microphones for Content Creators"

Beauty channel

Video:
"5 Skincare Products I Tested This Month"

Gaming channel

Video:
"Best Gaming Accessories Under $50"

This approach can combine:

Content + Audience + Product + Commerce = Monetization

BiliBili reports that it provides creator support for video and live commerce, including partnerships with external e-commerce platforms. (Bilibili)

10. Create Content in High-Value Niches

If your primary goal is online income, choosing a commercially valuable niche can make a major difference.

Here are some niches worth considering:

Niche	Commercial Potential
Personal Finance	Very High
Business	Very High
Software & SaaS	Very High
Technology	High
AI Tools	High
Digital Marketing	High
Education	High
Career Development	High
Real Estate	Very High
E-commerce	High
Gaming	Medium–High
Entertainment	Medium
General Vlogs	Variable

Important: High-RPM keywords don't automatically produce high RPM on BiliBili. RPM depends on the platform, audience, geography, advertiser demand, content type and monetization product. Don't treat Google AdSense RPM figures as BiliBili payment rates.

High-RPM Keywords to Target in Your SEO Strategy

If you're publishing this topic on your own blog, you can target commercial-intent keywords around BiliBili and creator income.

Primary Keywords

BiliBili app
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Commercial Keywords

online income
passive income
creator monetization
video monetization
influencer marketing
affiliate marketing
digital marketing
e-commerce
online business
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digital products
online courses
content marketing
brand sponsorships
social media marketing

High-Commercial-Intent Long-Tail Keywords

how to make money online with BiliBili
how much money can you make on BiliBili
BiliBili creator monetization
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BiliBili live streaming income
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best niches for BiliBili creators
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BiliBili earning methods

How to Start Making Money on BiliBili

If you're starting from zero, don't immediately focus on monetization.

Build your foundation first.

Step 1: Choose a Profitable Niche

Pick a subject you understand and can consistently create content about.

Good examples include:

AI + Technology

Personal Finance

Gaming

Education

Business

Software Tutorials

Digital Marketing

Step 2: Create Your BiliBili Account

Download the official BiliBili app or access the platform through its official website.

Complete your creator profile and familiarize yourself with the Creator Center.

BiliBili's global creator center provides creator tools and services, including video uploading, AI translation features and monetization-related services. (Bilibili)

Step 3: Publish Original Content

Avoid building your channel around copied videos.

Instead, create:

Original tutorials
Commentary
Educational videos
Reviews
Tutorials
Entertainment
Livestreams

Original content gives you a stronger foundation for long-term monetization.

Step 4: Optimize Your Titles

Your title should make people curious while clearly communicating the benefit.

Instead of:

"My New Video"

Try:

"7 AI Tools That Can Save You 10 Hours Every Week"

Instead of:

"Laptop Review"

Try:

"Best Budget Laptop for Online Business in 2026?"

The second examples target stronger search intent and commercial intent.

Step 5: Build an Email List

This is an advanced but powerful strategy.

Don't depend entirely on a social platform.

You can potentially move your audience into your own ecosystem using legitimate methods such as:

BiliBili → Website → Email Newsletter → Product/Service

This gives you greater control over your audience and creates additional opportunities for:

Affiliate marketing
Digital products
Online courses
Consulting
Software
Sponsorships

Step 6: Add Multiple Revenue Streams

The biggest mistake new creators make is depending on one monetization method.

A better strategy is:

Advertising

Affiliate Marketing

Brand Sponsorships

Live Streaming

Digital Products

Online Courses

E-Commerce

This is known as diversifying your creator income.

How Much Money Can You Make on BiliBili?

There is no single answer.

A creator might make little or nothing initially, while an established creator with significant audience engagement and several monetization channels can generate substantial income.

Your earnings can depend on:

Views × Audience Quality × Engagement × Monetization Method × Advertiser Demand

For example, 100,000 views from a highly commercial technology audience could have a very different economic value from 100,000 views on general entertainment content.

And sponsorships, commerce, subscriptions and products can sometimes become more important than platform advertising itself.

BiliBili's own reporting illustrates the importance of diversified monetization: in 2024, about 3.1 million creators earned income through the platform's various channels. (Bilibili)

BiliBili vs YouTube for Making Money

Feature	BiliBili	YouTube
Video Publishing	✅	✅
Live Streaming	✅	✅
Advertising	✅	✅
Brand Deals	✅	✅
Commerce	✅	✅
Fan Support	✅	✅
Educational Content	✅	✅
Global Reach	More China-focused	Very broad
Creator Monetization	Multiple options	Multiple options

The best choice depends on where your target audience lives and what type of content you create.

For some creators, using multiple platforms can be more effective than choosing only one.

BiliBili Monetization Strategy for Beginners

Here's a simple 90-day plan.

Days 1–30: Build

Focus on:

Creating your profile
Choosing your niche
Publishing consistently
Testing different titles
Learning your audience
Improving thumbnails
Studying analytics

Days 31–60: Grow

Start experimenting with:

Longer videos
Short-form content
Livestreams
Community engagement
Collaborations
Search-focused topics

Days 61–90: Monetize

Explore the monetization options available to your account, such as:

Advertising
Creator incentives
Fan support
Live streaming
Brand partnerships
Commerce
Courses
Products

BiliBili's official creator resources emphasize multiple monetization channels rather than a single income source. (Bilibili)

Common Mistakes BiliBili Creators Should Avoid

1. Copying Other Creators

Copied content can create copyright and monetization problems.

2. Chasing Only Views

A large number of views doesn't necessarily mean large revenue.

3. Choosing a Niche Without Commercial Potential

If your objective is business income, consider both audience demand and monetization opportunities.

4. Ignoring Audience Engagement

Comments, shares, returning viewers and community participation can be valuable indicators of audience quality.

5. Depending on One Revenue Source

Build multiple income streams.

6. Ignoring Platform Rules

BiliBili's monetization requirements and policies can change, so always check the current Creator Center requirements before making financial decisions.

Frequently Asked Questions

Is BiliBili free to use?

BiliBili offers free content and also provides paid services and premium features. (Bilibili)

Can foreigners make money on BiliBili?

Potentially, depending on the creator programs, account eligibility, location, payment requirements and applicable platform rules. International creators should check the current eligibility requirements for their account.

Does BiliBili pay creators?

Yes. BiliBili provides multiple creator monetization mechanisms, including advertising, live broadcasting, fan support, commerce, courses and creator incentive programs. (Bilibili)

How many followers do I need to make money on BiliBili?

There isn't one universal follower number that guarantees income. Different monetization programs have different requirements.

Can I make passive income with BiliBili?

BiliBili content can potentially generate income after publication, but it shouldn't be considered guaranteed passive income. Content may continue generating views and revenue opportunities, but ongoing creation and audience management are usually necessary.

Is BiliBili better than YouTube?

Neither is automatically better. Your choice should depend on your target audience, content niche, location and monetization strategy.

Final Thoughts

The BiliBili app is more than a video-sharing platform. For creators who build an engaged audience, it can become part of a broader online business and content monetization strategy.

The smartest approach isn't to depend exclusively on advertising.

Instead, think of your BiliBili channel as the top of a business funnel:

Create valuable content → Build an audience → Develop trust → Generate traffic → Monetize through advertising, sponsorships, affiliate marketing, commerce, courses and digital products.

If you consistently publish original content and focus on a valuable niche, BiliBili can become an interesting platform for building a creator business.

And remember: there is no guaranteed income figure. Your results depend on your content, audience, eligibility, monetization channels and ability to turn attention into commercial value

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How to Make Money on BiliBili App in 2026: Complete BiliBili Monetization Guide